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What is Diversion?
If you don't know the answer to this question — you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it.
Diversion is when products are sold in "unauthorized" places. For example, all genuine L'Oréal Professionnel products are sold exclusively in salons. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted."
Why Diversion is Bad
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. L'Oréal Professionnel states on all its advertising, "Genuine Products Guaranteed Only In Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon, we cannot guarantee that it is an authentic L'Oréal Professionnel product that will perform as tested.
Are You in Danger?
You could be. Contaminated or counterfeit products could cause irritation or even infection.
Who is Diverting Products?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.
What Can you do to Help Diversion
Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a L'Oréal Professionnel product for sale outside a salon, please send call the customer service line at 1-800-361-8017 to report diverters. We will conduct a full investigation.
What is L'Oréal Professionnel Doing to Stop Diversion
In order to protect L'Oréal Professionnel salons and to ensure that consumers only receive the highest quality L'Oréal Professionnel products appropriate for their specific hair needs, L'Oréal Professionnel continues in its commitment to aggressively combat diversion:
- Double product coding is used to track the movement of L'Oréal Professionnel products. This is the method for tracing products to industry diverters.
- L'Oréal Professionnel representatives undertake regular shelf sweeps at unauthorized retail outlets in Canada. These products are subsequently decoded in an effort to identify diverters.
- An anti-diversion campaign was launched within all the L’Oréal Professionnel salons across Canada.
You can help stop diversion!
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